Monday, June 22, 2015

Taylor Swift vs. Apple

Apple picked Taylor Swift's 1989 as the best album on iTunes last year, but the admiration isn’t entirely mutual.

The pop star slammed Apple this weekend for its decision not to pay artists during the three month trial period for its upcoming Apple Music service, calling the move shocking and disappointing.

“We don’t ask you for free iPhones,” she wrote on her blog Sunday. “Please dont ask us to provide you with our music for no compensation.”

Apple has said will offer a free three-month trial for Apple Music when it starts to roll out on June 30, after which it will cost US$9.99 per month. During those three months, Swift says, Apple won’t pay artists anything for their music. In protest, she wont make 1989 available on the service.

Swift isn’t the first to protest Apple’s policy, but so far the complaints have come mostly from independent labels, which are on tighter budgets and less able to survive for three months without pay.

Apple has been “astronomically successful,” Swift wrote in her blog, and can afford to compensate artists even if it doesn’t charge consumers.

She says her protest isn’t all about her.

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