Amazon sold 3 million of its Echo wireless speaker and personal digital assistant in the U.S. since its launch in late 2014, and more than half of owners use it for more than just a voice-controlled music streamer, research company Consumer Intelligence Research Partners said.
Awareness of the $170 Echo among U.S. consumers who made a purchase through Amazon in 2015 more than doubled during the year, the company added.
CIRP based its conclusions on surveys of 2,000 U.S. consumers who made a purchase at Amazon.com between January through December 2015.
The company estimates that Echo awareness among Amazon purchasers rose from 20 percent in March 2015 to 30 percent in June, 40 percent in September, and 47 percent in December.
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