Digital Experience (continued)

By Bayle Emlein

Long gone are the days of a mail order dwelling from Sears and Roebuck.

The process of buying a home has joined every other aspect of complicated modern, digital, connected life. Nowhere is that more true than in the greater San Francisco (a.k.a Silicon Valley) area.

Enter Reali, the agency/app that uses 21st Century tools to solve this 21st Century problem by connecting buyers and sellers directly; by asking just 1.5% in commissions--rather than the 5-6% of the final sale price traditionally required by real estate agents–Reali saves money for both buyers and sellers. And given the price of homes (you don’t want to know), that could be enough to buy a year’s supply of low-fat gluten free frappuccinos (frappuccini?) for all parties.

Whether your change in dwelling is dictated by choice or need (new job, new kid), do check out Reali as a way of taking the pain out of buying and selling a home.