Facebook "Videos"

If you can't beat the system, game the system.

Facebook has made it clear that it will prioritize and reward publishers who post video on the platform. But publishers lacking in video content need not worry: One new tactic involves posting static images in video formats -- like MP4 -- in order to rake in the eyeballs.

Turns out a picture is worth a million video views.

The fairly new tactic is being deployed by major publishers like BuzzFeed as well as relatively unknown players like ForShitsAndGiggles. In one example, an image of 22-words racked up more than 1.1 million "video views" on Facebook. In another, a meme that plays without sound for more than a minute sees over 1.4 million "video views."