A new report from eMarketer released Monday predicted Facebook usage by 12-to-17-year-olds will decline this year — the first time it’s estimated a drop in Facebook usage for any age group, ever.
The report also says audiences under 25 are using Facebook less. Meanwhile, they are flocking to Instagram and Snapchat more.
“Outside of the Facebook-cutters, teens and tweens remaining on Facebook seem to be less engaged – logging in less frequently and spending less time on the platform. At the same time, we now have Facebook-nevers, many children aging into the tween demographic that appear to be overlooking Facebook altogether, yet still engaging with Facebook-owned Instagram," eMarketer forecasting analyst Oscar Orozco said in a statement.
The enthusiasm for Instagram is at least somewhat good news for Facebook.
About 14.5 million users ages 12 to 17 will use Facebook this year, a 3.4 percent drop from last year, according to eMarketer.
But things are looking pretty good for Snapchat. Its parent company Snap Inc. has been scrutinized by analysts, investors, and advertisers for its slowing user growth. Snapchat's 173 million daily active users is much smaller than Facebook's 2 billion monthly active users and Instagram's 700 million.
However, eMarketer upped its predictions for Snapchat usage. The biggest growth is from users age 18 to 24, growing 19.2 percent in 2017.
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