SD Association

By Bayle Emlein

To develop and promote standards for memory cards, Panasonic, SanDisk Corporation and Toshiba Corporation established the SD Association in January 2000. Maintaining the same focus while continuing to develop features, the association has grown to nearly 1000 members who participate in setting interoperable SD standards. The Association encourages the development of consumer electronic, wireless communication, digital imaging and networking products.

Cards using SD Association standards, with reliable interoperability and its easy-to-use format, cover more than 80 percent of the memory card market. Smart phones, tablets, Blu-ray players, HDTVs, audio players, automotive multimedia systems, handheld PCs, digital cameras and digital video cameras feature SD interoperability. For more information about SDA or to join, please visit the Association’s website, https://www.sdcard.org.

Membership in the SD Association is open to anyone, and provides up-to-date information on the complete portfolio of SD standards. Members develop products and solutions that are interoperable with other SD-compatible devices and are designed to the SD standards.

Members have the opportunity to participate in SD Association standards development activities, such as committees and working groups that advance the way consumers save and use photos, music, documents, games, maps, movies. They seek other innovative applications made easier by SD standards.