Apple Game Apps

If you build it, they will come. For years, it seemed didn’t

really embrace the game developers who flocked to the

iPhone and filled the App Store with games that consumers

downloaded by the billions. After all, Apple’s aim was to get

all consumers, not just gamers.

But during this week’s Game Developers Conference in

San Francisco, Apple wanted to make it clear that it cares.

Games are a lifeblood on any platform.

In 2017, games made up a larger share of Google Play’s

consumer spending compared to iOS, but consumers

spent nearly two times more on iOS games than on Google

Play games, according to a year-end report by market

researcher App Annie. Games represented nearly 80 percent

of total worldwide consumer spending for the combined iOS

and Google Play app stores in 2017, but games only

accounted for 35 percent of total worldwide downloads.

That means that gamers spend a lot more money than non-

Gamers.

Greg Joswiak, vice president of iOS, iPad, iPhone product

marketing at Apple, reinforced the importance of games in

a rare interview with GamesBeat. He also recently talked

about games at a recent Pokemon Go augmented reality

event with Niantic Labs.