Amazon is preparing the next phase of its pay-TV attack
on Sky with plans to unleash its own smart television set
and elbow its way into more homes.
The television, developed alongside a group of Chinese
manufacturers including Huawei, is being confidentially
tested by DTG, the industry body that maintains Britain’s
digital terrestrial broadcast technical standards.
Amazon has turned to broadcast technology after its
attempts to convert its subscription streaming service
Prime Video into a viable alternative to satellite or cable
pay-TV fell flat.
It failed to attract mainstream channels from the BBC and
others, leaving Prime Video unable to poach customers from
Sky and rival Virgin Media.
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