New iPhones

Apple Inc. debuted a trio of iPhones on Wednesday,

holding fast to what’s now a familiar strategy: getting

new buyers to pay higher prices and gobble up more

services, like storage and entertainment, as smartphone

market growth slows.

The iPhone Xs, starting at $999, succeeds last year’s

flagship model with a faster A12 processor and updated

cameras. The iPhone Xs Max is a higher-end version

with a 6.5-inch OLED screen, making it one of the biggest

on the market -- and one of the most-expensive at $1,099 a

nd up. There are 512 GB storage options for the first time.

The third model, called the Xr, is Apple’s biggest hardware

bet of 2018. It retains the key advances of the first iPhone X

-- facial recognition and an edge-to-edge display -- but is

cheaper while being noticeably larger at 6.1 inches. The price

starts at $749, roughly in line with most analysts’ expectations.

Apple used older LCD screen technology and aluminum,

rather than stainless steel, edges.