Absolut Vodka Contest

Over the last four decades Absolut has worked with

more than 550 of the world’s top artists, including Keith

Haring, Arman Armand, Romero Britto and Maurizio

Cattelan, resulting in over 800 art pieces. Now, the

vodka brand is looking for its newest creative voice with a

global competition.

Absolut is launching its biggest collaboration effort in its

history, encouraging creatives from all over the world to

create expressions that bring to life what one of the drink's

brand beliefs mean to them. The beliefs are centered on

creating a more open, equal and inclusive world and make

up the creative platform, ‘Create a Better Tomorrow, Tonight’.

The international Absolut Creative Competition will reach

20 countries across the world with the mission to find the

next bold creative voice of the brand. The competition

entries will be judged by a global jury of leading creative

Voices.

The competition aims to celebrate creativity and harness

the power artists have to envision and create a better

tomorrow. Artworks can be submitted through the brand’s

dedicated webpage through 31 January 2019. The site

also features the posters of the past, with descriptions of

each artist and poster.

To promote the competition, Absolut worked with director

Oscar Hudson and creative agency BBH on two films that

capture the spirit of the competition. In them, artists walk

through a cityscape that represents the generations of

artistic posters created by noted artists. It ends with the

question: “Are you next?”