The LG G7 Smartphone

When it comes to peddling the LG Electronics G7 ThinQ

smartphone that goes on sale in the coming weeks, the

South Korean tech giant has been asking a question

internally: “What’s it going to take to get consumers to

choose LG?”

The ability for LG and other phone makers to make major

inroads into Apple and Samsung territory will likely hinge

on them taking the kind of bold risks that few have exhibited

so far.

That's not meant to be an indictment of the G7 ThinQ,

which on first impression is a very nice and solid—if not

particularly inspiring—handset.

But this latest flagship comes across as another me-too

device, a good phone likely to get thrown into the mix

with all the other iPhone and Galaxy look-a-likes.

Specs-wise, the G7 ThinQ (pronounced “thin-cue”) has

a bright, 6.1-inch QHD display, powerful Qualcomm

Snapdragon 845 processor and the kind of table-stakes

features you’ve come to expect on a phone in this class,

from wireless charging to water and dust resistance.

There’s no pricing yet, with the carriers accepting pre-

orders later in the month, though I'm guessing it comes

in around $700 or so, possibly less.