It’s no secret that the spread of mobile devices and
faster mobile data networks has transformed global
media consumption in recent years. The average
person will spend a whopping 479 minutes, or nearly
eight hours a day consuming media this year, 12%
more than in 2011, according to Zenith's just-out
Media Consumption Forecast.
By 2020, people will spend an even more — 492
minutes a day — plugged in, per the report, easily
crashing through the eight-hour time-spent-with-
media barrier.
One-quarter of this time (24%) will be spent using
mobile devices, projected to reach 28% by 2020.
“Mobile technology is challenging brands to rethink
how they communicate with consumers,” said Vittorio
Bonori, global brand president, Zenith. “Brands need
to understand both the consumer’s mind-set and
where they sit on the consumer journey, to determine
how to communicate with them."
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