The New York Times is expanding further into audio with
five new offerings for Amazon.com Inc.’s speakers,
including a shorter version of its hit podcast, “The Daily.”
Starting Friday, “The Daily” will produce a news briefing
on weekdays for the Amazon Echo, a voice-enabled
speaker with a built-in assistant named Alexa. The free
news briefing will be sponsored by the carmaker Audi
and be read by host Michael Barbaro.
The 167-year-old paper is trying to rely less on print while
seeking new forms of digital distribution. The new programs
also let the company capitalize on booming sales of smart
speakers -- devices that include Google Home and Apple
HomePod. Last week, Amazon said it has sold more than
100 million products with Alexa built in.
“The Daily” podcast takes a deep dive into a specific news
topic and typically runs about 20 minutes. The new briefing,
in contrast, will only be about three minutes. Owners of
Amazon speakers can start it by saying “Alexa, enable the
New York Times briefing.”
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