Friday, December 9, 2016


By Bayle Emlein

Monzy Merza led off the 2016 Splunk>live! event by reminding attendees in Santa Clara—just down the street from Google headquarters—of current expectations regarding the connectivity by noting a quotation from Tom Goodwwin—TechTarget, 2015:
        Uber, the world's largest taxi company, owns no vehicles;
        Facebook, the world's most popular media owner, creates no content;, the world's most valuable retailer, has no inventory;
        Airbnb, the world's largest accommod­ation provider, owns no real estate.
How do they do it? Efficient data management. And yes, the “splunk>” name of the company comes from “spelunking,” the sport of diving deep and exploring previously unknown caves. The idea of splunk is> to make machine data accessible, usable and valuable to everyone. Because data needs to be not only gathered but managed and
Splunk> lives behind Comcast and Dominoes Pizza so that customers get exactly they ordered, but also only what they ordered. Just as the smooth operations of your body and your day depend on background respiration and digestion processes, which in turn depend on background biochemical and electronic processes, so the smooth operation of communication, connectivity, and commerce depend on background data gathering, information management, and security
Javier Santoyo, Senior Director of Global Security Intelligence at Symmantec drove these points home with his favorite Splunk tee shirt mantra, “let my people know.” Give them the tools they need and then encourage them to develop creative solutions. While scalable architecture and event management are critical, the end user shouldn't have to care. Social Logging collaboration makes the difference at Symantic IT. With complex global systems, separate platform just to manage security is counterproductive. Instead, Social Logging coordinates time zone and actual event data into a single borderless storehouse of information. Siloed teams in different locations or different branches share information instead of spending time, money, and resources on solving the same problem over and over. Keep it simple and keep the bar of entry low so that users can take the basics and build out as needs grow. Can you say, “google” as a verb as well as a noun?
Alfred Wan went on to demonstrate how SAP uses splunk> to increase efficiency, gain engineering resources in real time by eliminating redundancies in trouble shooting in day-to-day operations. Efficient analysis can take highly redundant and heavy but necessary log entries to a light fingerprint entry that drives value for the team and for customers.
Scott Nash, VP Products, Marketo how do you to take all this data and make money. Marketo helps their customers interface with their customers, including but not limited to Panasonic, Microssoft, Eventbrite. Last year was the first year that advertisers spent more on digital than print and broadcast advertising because digital is interactive. A good platform provides scalability. A great one provides competitive advantage. Splunk> delivers the missing link: time-line and industry comparison benchmarks based on real-time updates. “IT” and “profit center” are now coordinated into a single operation.
The bottom one: the whole is greater than the sum of the data parts. Do you just want to play defense, or do you want to use splunk> to not only save time but to free your employees to ask new questions and build out your company?
Kevin Faulkner, Senior. Director, Product Marketing, Splunk summarized the mission as making machine data useful to everyone. Unlike traditional databases, Splunk uses schema at data read—rather than write—so it is easy to add more data and ask different questions on the fly. Any data, any source, any platform—on site or in the cloud—provides users scalability and a platform to grow at their own rate.
Packaged machine learning is incorporated into day-to-day operations. If someone on the team has the time and skills to build company-specific applications, custom machine learning is available to add even more value.
Elyssa Christensen, Senior Sales Engineer at Splunk demonstrated Splunk's clear, understandable graphic representation of the health and activity of a system using real time data access. She showed how to drill down to analytics to evaluate issues and anomalies that might indicate a system compromise and initiate an investigation.
In addition to the power of business analytics, Splunk monitors IoT devices to provide safety and security. Customers can get added value via support and resources at You're not buying a product, you're buying a platform. As Kevin said, it's a Swiss Army knife, a tool you use for functions of your own design.
Bruce Penn, Splunk Senior Sales Engineer, and SalesEngineer Kelly Kitagawa demonstrated the features that differentiate Splunk: no back-end database to assemble as a prerequisite before starting to benefit from Splunk, relating to the ability to develop and use schema on the fly; there's no need to filter data: you can use it all, nevertheless Splunk gives rapid time to value along with agile reporting and analytics that employ real time architecture. The over 1200 applications based on Splunk may be the single most appealing option, since you not only have a library of pre-built apps but also templates you can individualize to your own needs. Some of the apps are provided by Splunk directly, some have been developed by other Splunk users.
Download a fully functioning Splunk account, with limited data usage. In just a few minutes you can build your own dashboard for analyzing your own site(s). If you're using your website to sell cookies to the neighbors, you might be able to skip the data analytics. If you're serious about building a business, you'll need to know how many hits you are getting, whether potential customers are buying or having an unsuccessful experience.

Thursday, December 8, 2016

Samsung Wins!!

The U.S. Supreme Court on Tuesday sided with Samsung in its big-money smartphone patent fight with Apple, throwing out an appeals court ruling that the South Korean company had to pay a $399 million penalty to its American rival for copying key iPhone designs.
The 8-0 ruling, written by Justice Sonia Sotomayor, held that a patent violator does not always have to fork over its entire profits from the sales of products using stolen designs, if the designs covered only certain components and not the whole thing.
The justices sent the case back to the U.S. Court of Appeals for the Federal Circuit in Washington to determine how much Samsung must pay. But they did not provide a road map to juries and lower courts on how to navigate similar disputes in the future.
Apple spokesman Josh Rosenstock said in a statement that the U.S. company remained "optimistic that the lower courts will again send a powerful signal that stealing isn't right."
Samsung told Reuters in a statement the ruling was a "victory for Samsung and for all those who promote creativity, innovation and fair competition in the marketplace."
Following a 2012 jury verdict favoring Apple, Samsung initially was hit with nearly $930 million in penalties, later cut by $382 million, for infringing Apple's iPhone patents and mimicking its distinctive appearance in making the Galaxy and other competing devices.

Wednesday, December 7, 2016

An Article from our ePub

Merry Christmas, or Happy Holidays, whichever you prefer. In the past we’ve taken the time to explain why we have no problem with saying either greeting so we won’t go into it again. We’ll just leave it at that.

Speaking of “in the past”, this is a day that we have dreaded coming for a long time. This ePub has been in existence since the early 1990s and we have endeavored to keep it fresh and exciting for our readers that entire time. Well time has finally caught up with us. It looks to us like our reader base has moved on and we have to move with it.

Our monthly ePub readership has been pretty stagnant for the past few years, we’ve just stopped growing. However, that doesn’t mean that new readers aren’t out there. They just don’t read a 12 plus page PDF file once a month. What do they read? Our daily blog, that’s what!

While our ePub subscriber list has dwindled over the years our blog readership has grown rapidly. In the past year alone it has more than doubled and that is significant to us. It is time for us to keep up with the times.

Effective immediately we will no longer publish a monthly eFile but we’ll be expanding our blog coverage. Instead of just “teasers” in the blog we’ll have entire reviews. We’ll have more show coverage and more long articles. Everything that was in the ePub will now be in our blog.

Hop aboard folks, it’s going to be an exciting trip! Our blog URL is See you there!

Tuesday, December 6, 2016

Apple Watch Sales

Sales of the Apple Watch to consumers set a record during the first week of holiday shopping, and the current quarter is on track to be the best ever for the product, Apple Inc (AAPL.O: Quote) Chief Executive Tim Cook told Reuters.

Responding to an email from Reuters, Cook said the gadget's sell-through - a measure of how many units are sold to consumers, rather than simply stocked on retailers' shelves - reached a new high.

Cook's comments followed a report on Monday from technology research firm IDC estimating that the tech giant sold 1.1 million units of the Apple Watch during the third quarter of 2016, down 71 percent from the year-ago quarter. The comments offer a glimpse of the gadget's performance during the holiday quarter, which is typically Apple's strongest.

"Our data shows that Apple Watch is doing great and looks to be one of the most popular holiday gifts this year," Cook wrote.

"Sales growth is off the charts. In fact, during the first week of holiday shopping, our sell-through of Apple Watch was greater than any week in the product’s history. And as we expected, we’re on track for the best quarter ever for Apple Watch," he said.

Cook did not respond to a request for specific sales figures for the gadget.

Monday, December 5, 2016

Tablets To Rebound?

In just a short span of time, tablets have gone from a computing/communications device and consumer electronics growth leader to an also-ran. Growth will pick up again, but not until 2018 and then top out in single-digit rates, according to the latest from the IDC Worldwide Quarterly Tablet Tracker.

Global tablet shipments will decline 12 percent year-over-year (YoY) in 2016 and total 182.3 million units, IDC forecasts. Looking farther out, detachable tablets will gradually gain traction and fuel a rebound in market growth from 2018-2020.

“The benefits of a thin and light design combined with a touchscreen are bolstering growth in the detachable tablet market, but are also bleeding over into the PC market as slim and convertible-type notebooks gain popularity,” commented IDC Worldwide Quarterly Mobile Device Trackers senior analyst Jitesh Ubrani. “This is a welcome change for vendors as average selling prices for notebooks and tablets are expected to increase in the near term.”

Global Tablet Shipments
In mature market regions, such as North America, tablet growth will continue at a single-digit pace until 2020 as growth in sales of detachable tablets will be sufficiently high to counter declines in slate tablet sales.

“The transition to detachables is inevitable, but slate tablets will remain relevant as highlighted by recent results from Amazon with its Kindle Fire portfolio,” commented Jean Philippe Bouchard, IDC tablets research director.

“Fueled by ultra low-end prices and a growing ecosystem play involving the Internet of Things, slate tablets will still account for more than twice the volume of the detachable segment with 124 million units forecast to be shipped in 2020.”

Friday, December 2, 2016

Artificial Intelligence

Artificial intelligence (AI) will emerge as a key marketing point in the smartphone industry next year, with the world’s leading handset manufacturers scrambling to add more AI functions to their upcoming flagship devices.

The move comes as big data technology, allowing devices to make human-like predictions, has been identified as a core feature for a paradigm shift in the global handset market which has stagnated in recent years.

The weak growth has been attributed to toughened rivalry among existing players and a slowdown in terms of technological innovations from industry-leading handset makers ― such as Samsung Electronics and Apple ― according to observers.

According to market researcher Gartner, the smartphone market has reached 90 per cent penetration in key global markets this year - including the United States, Europe and Japan ― where lifecycles for premium handsets are extended to 2.5 years on average. The trend will prolong over the next five years, added the firm.

Thursday, December 1, 2016

Is Fitbit Buying Pebble?

It looks consolidation is coming to the wearables space with Fitbit set to acquire smartwatch maker and multi-million-dollar Kickstarter-darling Pebble, according to a report from The Information.

The site reports that the acquisition is a “small amount” but there’s no word on exactly how much, or indeed how little. Further, The Information said that the deal will see Pebble and its products closed down over time, with Fitbit acquiring its assets, which include intellectual property and software.

“We don’t comment on rumors or speculation,” a spokesperson from Fitbit told TechCrunch. Pebble is yet to respond to our request for comment.

A source close to the company told TechCrunch that watch maker Citizen was interested in purchasing Pebble for $740 million in 2015. This deal failed and before the launch of the Pebble 2 Intel made an offer for $70 million. The CEO, Eric Migicovsky refused both offers. Our source said that Fitbit is now paying between $34 and $40 million for the company and is “barely covering their debts.”