Apple will soon start selling wireless plans from Virgin Mobile USA, the first new carrier offered by the iPhone maker's since 2013, the companies said on Wednesday.
Virgin Mobile USA, a subsidiary of Sprint (S.N) that licenses its name from the Virgin Group co-founded by Richard Branson, struck the deal as part of a broader revamp of its business that will see it ditch Android phones in the coming years and become what it claims is the first iPhone-only network.
Virgin Mobile USA will first be offered in Apple's stores then online. Apple currently offers AT&T , Verizon, Sprint and T-Mobile, the last of which was added in 2013.
Branson, wearing an Apple Watch on his left wrist and traditional watch on the other, told Reuters in an interview he sees similarities between the Apple and Virgin brands because both advocate for human rights and other social causes.
Apple retail chief Angela Ahrendts "has been tremendously supportive of this and loves the proposition," Branson told Reuters before a launch event in San Francisco. "We were knocking on (an) open door."