TV-viewing habits continue to change.
More consumers are dropping traditional pay-TV subscriptions, and half of online consumers using such devices as smartphones and tablets to augment what they see on TV, the Consumer Technology Association (CTA) found in a consumer survey.
Eleven percent of the online consumers surveyed said they canceled their cable-, satellite-, or telco-delivered pay-TV service in the past year. Of those, 27 percent cited alternatives available at a lower cost.
In addition, 21 percent of consumers say they haven't had a subscription to a traditional pay-TV provider for more than a year, and 32 percent of them said they did not watch enough TV programming to justify subscription costs.
While pay-TV watching is down, more consumers are getting video content through paid video-streaming services, rising to 46 percent from a year-ago 39 percent, CTA found.
Nonetheless, traditional pay-TV providers remain the most-used resource for consuming content for 61 percent of the online population.