Monday, April 16, 2018

Amazon Key

Amazon Key, the e-commerce giant's in-home delivery
service that's off to a bumpy start, may soon get backup
from one of the hottest smart home startups around.

Fortunately for Amazon, that startup is now part of the
Family.

The e-commerce titan on Thursday said it has completed
its purchase of Ring, a maker of video doorbells and
security cameras, after revealing the deal in late February.
Now the work starts in earnest to figure out how to combine
forces, including potentially adding Ring into Key, according
to Dave Limp, head of Amazon's devices and services.

"As it relates to Key, that's obviously one that we'll look at
pretty closely," he said Tuesday. "I wouldn't want to make
any commitments at this point in time, but it's certainly one
that's on the list that we'll start thinking about."

Limp's comments, which were part of an interview that
included Ring CEO Jamie Siminoff, offer a hint as to how
Ring fits into Amazon's broader strategy for the smart
home. The deal comes as Amazon is working hard to
maintain its dominant position in the area, where its Echo
devices control 70 percent of the US smart speaker market.
Also, its Alexa voice assistant works with thousands of
gadgets, including Ring's products.

But with Google, Apple and Samsung all pushing into the
same business, Amazon is trying to keep its edge by
continually growing its portfolio of devices, from the Fire
TV stick to the Cloud Cam security camera to smart doorbells.

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