Samsung VR

Production company Sibling Rivalry has joined forces

with Paola Antonelli, senior curator of architecture and

design and director of research and development at the

Museum of Modern Art, to create an immersive virtual

reality (VR) experience for the Samsung VR video service.

Dubbed ‘&Design’, the episodic virtual reality experience

is rooted in themes of death, love, play and the idea of self,

along with featuring eye-popping design work, and it made

its debut during the 2018 Tribeca Film Festival. It was

originally conceived by Antonelli, who brought it to Sibling

Rivalry partner and creative director Mikon van Gastel.

“Design is one of the highest and most complex

expressions of human ingenuity,” Antonelli explained in

a release. “Design is about life. It tells us who we are,

where we have been, and where we are going. With

&Design, we are giving viewers a deep experience of

what makes up this creative field, and we are describing

a fascinating and diverse universe, of creators, thinkers,

and makers.”

The VR experience was made possible by a grant from

Samsung VR Video’s Pilot Season, a new initiative

aimed at infusing exclusive, original, episodic VR content

into Samsung VR Video service, driving growth within the

independent VR filmmaker community.