Women and Smartphones

As innovation in mobile changes how society operates,

women are using their phones to assist them in practically

every aspect of their lives, from consuming news to

budgeting to waking up in the morning. Almost half of

women ages 18 to 34 check their phones as soon as they

wake up, and another 36 percent check them within five

minutes. Screens have become so ingrained that over 60

percent of women own two or more mobile devices and

use them on a daily basis.

“Our research shows the incredible degree to which

smartphones are a millennial woman’s constant companion,

a gateway to constantly connecting with her passion points

and increasingly becoming her mobile wallet,” said Rob

McLoughlin, vp, PopSugar Insights. “Marketers need to

lean into the disruption these devices wield and deliver

content and commerce offerings that seamlessly fit into

her daily routine.”