Samsung Curved Screen Phone

Samsung's long-rumored foldable phone still hasn't

appeared, but its mobile chief offered one compelling

case for a product that could easily be written off as a

gimmick.

D.J. Koh, CEO of Samsung's mobile business, said

you'll be able to use the device as a tablet with multitasking

capability before being able to fold it up into a more portable

phone.

"When we deliver a foldable phone, it has to be really

meaningful to our customer," Koh said in an interview at the

sidelines of the Samsung Galaxy A9 launch. "If the user

experience is not up to my standard, I don't want to deliver

those kind of products."

Koh once again stressed the foldable phone wouldn't be

a "gimmick product" that will "disappear after six to nine

months after it's delivered." It'll also be available globally,

unlike previous phones like the Galaxy Round, which used

a curved display and was available only in Korea.

However, the foldable Samsung phone, like the Galaxy

Round, will be Samsung's testbed device to see how

reviewers and the market react. The Galaxy Round, which

bowed vertically in the middle, was Samsung's first curve-

screen phone. It's a direct ancestor to the dual curved

screens we see on today's Galaxy S9 and Note 9 phones.