Connected TV sets will more than double their share of the overall market in four years -- amounting to just over a quarter of all worldwide TV sets -- partly due to new Internet-to-TV technologies for non-connected TV sets.
TVs connected to the Internet will get to 759 million globally by 2018 -- up from 307 million expected at the end of this year, according to Digital TV Research. That’s a market share going to 26.8% in 2018 from 12.4% at the end of this year. Connected TVs were at a 5.1% share in 2010 -- some 115 million TV sets.
The movement can be partly attributed to new Internet-to-TV technologies for older TV sets.
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