Has anyone else noticed that MSFT no longer mentions Windows versions in their ads any more? Back in the olden days (when MSFT made gazillions of dollars selling users the latest and greatest version of their operating system) they stressed the versions they were selling in order to get more buyers. You haven’t bought Windows 3.3 yet? Or Win 98? Or Windows Vista? But times have changed.
If buyers don’t care what version of their OS they are using then there is no way to induce them to pay for a new version. How many people know, or care, what version of what OS they are using on the smartphone or tablet? Probably very, very few.
We are now in a post-Windows world. Consumers no longer care what version of OS they use…. as long as it works and gets the job done for them.
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