There will be no Apple Watches available to buy as walk-out purchases in-store from next Friday and throughout May, Apple retail chief Angela Ahrendts has told staff in a memo seen by The Telegraph.
Customers instead will be prompted by staff to order their Watch of choice online in order to receive it faster, a decision Ms Ahrendts said had "not been easy".
The Apple Watch, first announced last September, comes in three versions; Sport, standard Apple Watch and the luxury Edition, starting from £299, £479 and £8,000 respectively.
The range arrived in Apple retail stores and high-end fashion outlets including London's Selfridges and Dover Street Market on April 10. Ms Ahrendts confirmed that April 24 is the date customers will begin to receive their pre-ordered Watches, and that she would share further details around in-store availability in the future.
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