Electronic Arts has struck gold with Madden NFL Football on mobile, where it has consistently been in the top-ten grossing games and making a ton of money. But FIFA Mobile isn’t even in the top 100. If the company can change that, the financial impact could be huge, as FIFA is by far EA’s most valuable sports game franchise, and there’s no reason it shouldn’t grab a bigger part of the $36 billion mobile game industry.
Madden (in its refined form) has had a head start for three years, but FIFA Mobile debuted in October, and it is holding the No. 7 position in the U.S. iOS app store as far as top downloads go. It’s not a bad start for a title that carries such high hopes.
EA has been making FIFA mobile titles for a half-dozen years, but it hasn’t said how many people are playing and making purchases within them. Much of that time has been spent figuring out what works. Just taking a console game and putting it on a mobile device hasn’t been that fruitful. So this year’s FIFA Mobile offering is far different from the popular console entries.