Advent calendar season isn't over yet—while most brands
drop theirs in October or November (looking at you,
with a 12-day, potato chip-filled version of their own. Called
the "12 Days of Flavors" Countdown Calendar, it makes you
work for those snacks. Kind of.
There's a different bag of chips hiding behind each door, but
you can only unlock them by answering a series of riddles.
(Or you can just, you know, open the doors—they're cardboard.
But we're playing along here.) Some riddles are fairly obvious
("This 'mesquite-o' doesn't leave a bite..."), while others are a
bit more head-scratching ("A flavor that'll keep you warm
during the holidays" points to something spicy, for sure, but it
could be anything from Kettle-Cooked Jalepeno to Flamin'
Hot). There are even a few riddles written exclusively in emojis.
The limited-edition calendars aren't available in stores, but
Lay's is giving them away on Instagram (@lays) for free,
starting today. Just look out for the entry call on the Lay’s
InstaStory, submit a comment, and you have a shot. In other
Lay's news, the company is currently gauging public opinion
Instagram (so far, reactions are...mixed).
If sweet-filled advent calendars are more your thing, there are
still some options available. Bonne Maman's super popular
bit from its original $30 price tag) while Reese's has a month-
long calendar for $14 (getting caught up by eating two weeks'
worth of peanut butter cups is half the fun). Or, if you're a
Calendar from Yawn Coffee Co.—it comes packed with 24
different craft coffee sachets, each one containing exactly the
right amount of either ground or whole beans for one perfect
cup.