Thursday, December 6, 2018

PSA

Tom Cruise has a new public service announcement that
he wants people to become super aware of: he’s taking a

Cruise and Mission: Impossible — Fallout director
Christopher McQuarrie — reunited on the set of Top Gun:
Maverick — appeared in a 90-second video meant to bring
attention to motion smoothing, known more technically as
interpolation or more casually as the “soap opera effect.”
Cruise acknowledges in the video that “the unfortunate side
effect” of motion smoothing technology is that it makes it
seem like movies were “shot on high-speed video rather
than film.” Fallout was released on Blu-ray today, which
is the reason for the announcement’s timing.

Cruise starts the video with a smile, but gets pretty serious at
times. Just listen to the indignation in his voice when he says,
“Most HDTVs come with this feature already on, by default”
and as he complains how manufacturers obfuscate ways of
disabling it. McQuarrie straight up tells people to just Google

the answer for whatever TV they’ve got.

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