Apple Inc. is preparing to release a trio of new
smartphones later this year: the largest iPhone
ever, an upgraded handset the same size as the
current iPhone X and a less expensive model
with some of the flagship phone’s key features.
With the new lineup, Apple wants to appeal to
the growing number of consumers who crave
while also catering to those looking for a more
affordable version of the iPhone X, according to
people familiar with the products.
Apple, which is already running production tests
with suppliers, is expected to announce the new
phones this fall. The plans could still change, say
the people, who requested anonymity to discuss
internal planning.
Despite months of breathless hype, the iPhone X
hasn’t sold as well as expected since its debut last
year. Apple sold 77.3 million iPhones in the final
quarter of 2017, below analysts’ projections of 80.2
million units. Some consumers were turned off by
the iPhone X’s $1,000 price despite liking the design
but wanted something more cutting-edge than the
cheaper iPhone 8. With its next lineup, Apple is
seeking to rekindle sales by offering a model for
Everyone.
“This is a big deal,” says Gene Munster, a co-founder
of Loup Ventures and a long-time Apple watcher.
“When you have a measurable upgrade in screen size,
people go to update their phone in droves. We saw
that with the iPhone 6, and we think this is setting up
to be a similar step up in growth.”