The years-long wireless industry twist on the will-they-
won't-they romantic comedy is finally reaching its climax.
T-Mobile and Sprint finally -- finally! -- agreed to get
The $26 billion deal would combine the nation's third
and fourth largest wireless carriers, creating a larger
player to better compete against industry leaders
Verizon Wireless and AT&T. Under the deal, T-Mobile
parent Deutsche Telekom will assume control of the
two businesses, with Sprint parent SoftBank taking
seats on the board of the new company, to be called
simply T-Mobile.
T-Mobile CEO John Legere and his management
team would take over day-to-day control of the
combined business. Sprint CEO Marcelo Claure
will be a director of the new board. The deal is
expected to close by the first half of 2019.
The merger marks the culmination of years of
flirting between T-Mobile and Sprint, which nearly
agreed to a merger late last year before talks fell
apart in November. As carriers have upped their
game to win you over, tossing in everything from
year of service, the intense environment has the
two carriers joining forces -- and resources -- to
better compete.
Both companies have made their impact felt on
the industry over the last few years. T-Mobile
eliminated contracts and phone subsidies and
last year led the push to bring unlimited plans
back to the industry in a bigger way. Sprint
introduced the concept of a phone-leasing plan
and in 2017 began offering a year of its service
for free.
No company in the wireless industry has been
as effective at turning itself around as T-Mobile,
which under firebrand Legere has routinely
outstripped the rest of the players in subscriber
growth. It's no surprise he's sticking around.