Logitech Acquires Blue Microphones

Logitech today announced its intention to acquire Blue

Microphones, the hardware company behind popular

podcasting microphones like the Yeti and Snowball. It’s

a pretty logical acquisition, as far as these things go —

Logitech already operates in the audio space, with speakers

and gaming headsets.

The acquisition of Blue would add an important dimension

to that category and help the company take on a rapidly

expanding space. Blue’s best known products aren’t high-

end, exactly, but they’ve become the go-to choice for upstart

podcasters looking to get in on the ground floor in the medium.

The company offers higher end products for music producers,

as well, and in recent years, Blue has begun dabbling in the

gaming space, offering up microphone and gaming bundles.

“Logitech’s acquisition of Blue Microphones will accelerate

our entry into a growing market, and offers another way for

us to help bring people’s passions to life,” Logitech CEO

Bracken Darrell said in a release tied to the news. “Joining

with Blue is an adjacent opportunity for us – a new way to

grow – with additional synergies related to our existing gaming,

PC webcam and audio categories.”