Online Shopping

About 69% of consumers use their smartphone to help

]them shop. Some 63% use the phone to research products,

while 62% compare prices, 56% look for coupons or deals,

54% check for store hours, and 52% find nearby store

locations, according to survey reports released Monday.

Uberall’s “Near Me Shopping Report,” which analyzes

responses from more than 1,000 smartphone users

across the U.S., aims to understand “near me” search

preferences and behavior. The commissioned study

was conducted between July 23 and July 27, 2018.

Among millennials, “near me” adoption was even greater,

at 92%.

Overall, 84% of survey participants said they typically use

near-me searches to find food, followed by 56% who use

them to find entertainment, 50% to find banking, 41% to

find apparel, and 38% to locate personal care.

When asked to rank a specific retailer or store with “near

me” searches or a general product “near me” search and

specific brand “near me” search, the top response was “a

specific retailer or store.”