Saturday, August 14, 2010

Olympus PEN commercial

Have you seen the new Olmpus PEN camera commercial yet? I saw it for the first time last night and I'm confused.

In the commercial an attractive young girl is walking around a city holding the camera as if she were about to take a picture. As she's walking all kinds of news/photography worthy events are taking place all around her and she's oblivious to them  The final cut show's a crew using an Olympus PEN to actually shoot the commecial you just watched. I guess we're supposed to be impressed with the video quality of a compact camera.

What I got out of it was she missed all of the great photo-ops because the LCD is unusable in bright light! In the shot with the camera crew the photographer is being shaded so he can see what he's shooting!

Sorry Olympus, you missed the mark with this one.

One more thing, be sure to check out our review of the Olympus PEN E-PL1 in our next issue!!

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