One of the events I was most looking forward to at CES was the Casio press conference. Over the past few years this has always been a great event where their CEO would introduce their latest wonderful photography products. We have seen some great cameras and software in the past and looked forward to this year’s announcements.
Prior to the event we were standing in line and had a great chat with their new PR people. They promised us better responses in the future because the previous staff was inadequate. It looked like it was going to be a great press conference! The only disappointment was the press kit was a plastic bracelet and not a USB drive mockup of the camera we were waiting to see.
Once we went in we took a seat, got a bottle of water (it is a desert you know) and waited patiently. The first couple of product announcements were routine, dull things like watches. OK but nothing good yet.
Then we got to the meat of the meal!! The new Signage Division!! Huh??? Signage? What the hell is a signage division? It turns out we had a nice presentation showing their new signage product (starting at $10k) with examples of how it works. I could waste your time and mine by going into detail but I won’t. If you own a small business and want to spend a lot of money just email us and we’ll fill you in.
After the press conference we asked their PR people about their camera division and got the bad news: Casio only sells digital cameras in Japan now. They have pulled out of the American market completely. It’s said but it looks like another camera company has thrown in the towel. The power of the Smartphone with a camera is taking over the basic camera level completely.
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