Win 10 Roll Out

When Microsoft starts rolling out Windows 10 on July 29, it won't be holding a single news-focused centralized launch or a webcast chock full of PowerPoint slides.

Instead, Microsoft plans to play up "the newest generation of Windows fans," via a global advertising and online-marketing campaign, officials said on July 13.

On July 29, Microsoft will host a number of fan celebrations primarily for its 5 million Windows Insiders in 13 cities around the world, including Sydney, Beijing, Tokyo, Sao Paolo, London, Berlin, Madrid, Singapore, Johannesburg, Nairobi, New Delhi, Dubai and New York City. At these events, there will be hands-on opportunities, demos, entertainments and "opportunities to meet the Windows team," company officials said.

Microsoft also will kick off the launch of Windows 10 in more than 110 Microsoft Stores in the U.S., Canada and Puerto Rico on the 29th, with in-store events designed to help customers upgrade to Windows 10