Apple Announces the iPad Pro

Apple on Wednesday outlined its iPad Pro, a 12.9-inch tablet that's primarily aimed at corporations that have already bet on the iPhone and iOS. However, Apple execs also made a prosumer case and argued that the iPad Pro is enterprise class with help from app partners such as Microsoft and Adobe.

The iPad Pro addresses a hole in Apple's enterprise line-up---increasingly popular 2-in-1 devices.

Phil Schiller, Apple's marketing chief, said the iPad Pro has a 12.9-inch diagonal screen. "It's as wide as iPad Air is tall," said Schiller, who also outlined a physical keyboard. In many respects, the iPad Pro looks a lot like the Surface. Apple did introduce a stylus that it calls Apple Pencil. Nevertheless, the resemblance to the Surface is obvious.

Here's the breakdown of key items:

• $799 starting price with 32GB of storage
• Apple Pencil at $99
• Apple Keyboard at $169
• WiFi and LTE and 128GB at $1079
• Available in November.