Samsung saw a slight dip in smartphone shipments last quarter but was still top dog thanks to demand for its Galaxy S7 lineup.
For the first quarter of 2016, Samsung shipped 81.9 million phones, down slightly from 82.4 million in the same quarter last year, research firm IDC said on Wednesday. The decline would've been larger if not for the success of Samsung's new Galaxy S7 and S7 Edge. The new Galaxy phones "sold vigorously" during March, according to IDC, helped by promotions from wireless carriers.
Apple saw a larger drop in smartphone sales, to 51.2 million last quarter from 61.2 million in the same period in 2015. The iPhone maker was hit by its first year-over-year descent in smartphone shipments as the lack of new features on the iPhone 6S and 6S Plus may have dissuaded many iPhone owners from upgrading.
Smartphone ownership has reached a saturation point in key markets across the world. With only small improvements in each new generation of phones, the major players are finding it more difficult to tempt smartphone owners to jump to new models.