Thursday, June 30, 2016

Smartphone Upgrade Cycle

A strong majority of smartphone users wait two years or longer to upgrade their handset, according to June 2016 polling. Nearly half wait at least three years between upgrades.
That’s according to ad tech firm Fluent, which surveyed US smartphone owners in June about their device habits. A plurality of respondents—30%—said they upgraded their smartphone once every two years, which used to be the typical length of a wireless service contract that came with discounted-upgrade privileges. But major wireless providers have phased out such offers in favor of payments plans that ultimately have smartphone users shelling out for the full sticker price of their handsets (plus interest).
That could be one reason why even more respondents wait longer than two years: 42% of the overall respondent base said they waited three years or longer before trading up.

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