Monday, April 8, 2013

Growth in Tablet Sales


Three years from now, tablet computers will outsell traditional Windows PCs, and do so by a whopping 72 percent, according to the latest projections from analysts at Gartner. In between, PC shipments drop at ever faster rates.

Some of that decline will be made up by the faster growth in "ultramobiles," the new breed of Windows 8 devices such as Microsoft Surface Pro. But the PC decline is permanent, reflecting a "long-term change in user behavior," according to the Gartner statement.

Most users "will be satisfied with the experience they get from a tablet as their main computing device," according to Carolina Milanesi, a research vice president at Gartner. "As consumers shift their time away from their PC to tablets and smartphones, they will no longer see their PC as a device that they need to replace on a regular basis."

The report, "Forecast: Devices by Operating System and User Type, Worldwide, 2010-2017, 1Q13 Update," is on Gartner's website.

Gartner predicts that the traditional PC notebooks and desktop market will decline 7.6 percent in 2013. If you factor in the growth of the ultramobiles, the decline is less: 3.5 percent. Total PC shipments for 2013 are forecast at 315 million units, compared to 341 million in 2012. Ultramobiles will account for 23.6 million in 2013, compared to just 9.8 million in 2012.

By contrast, Gartner predicts tablets shipments will reach 197 million units in 2013, a 69.8 percent increase over 116 million units in 2012. And that kind of growth will be visible in all markets, including so-called emerging markets in Asia, Africa and Latin America. Tablets are a far more likely mobile phone companion than a notebook PC for consumers, according to Gartner.

By the end of 2017, Gartner predicts tablet shipments of 468 million compared to 272 million PCs.

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