Smartphone and tablet apps are great. But now we're facing a kind of app glut. Our smartphones are quickly becoming bloated with far more apps than anyone can manage.
Remember when Facebook had an app? You could post messages, upload and share pictures, message people, read stuff and poke your friends.
Now Facebook has many apps for doing similar things. In addition to the main Facebook app, Facebook offers Messenger, WhatsApp, Instagram, Paper, Camera and others.
None of these are necessary. All those features could be easily accommodated in the main Facebook app. But Facebook is embarking on a strategy of creating a maximum number of mobile apps to take up more space on a smartphone screen and, presumably, capture more user mindshare.
In what's proving to be an unpopular move, Facebook is removing the chat feature from the main Facebook iOS and Android apps to force people to install a second app called Messenger. (The rollout of this policy across the globe will be gradual and take weeks.) I expect more forced adoption of apps that contain what used to be features inside the Facebook app.
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