iFruit News

Apple CEO Tim Cook on Wednesday again promised that exciting new products are ahead for Apple and that investors should be patient as the company perfects all the details.

He noted that it takes longer for Apple to make products because it cares about getting every detail right.

"The key thing that for us ... is to stay focused on things that we can do best and that we can perform at a really high level of quality that our customers have come to expect," Cook said. "And so we currently feel comfortable in expanding the number of things we're working on. So we've been doing that in the background and we're not ready yet to pull the string on the curtain. But we've got some great things there that we're working on that I'm very, very proud of and very, very excited about."

Cook also took a veiled dig at Samsung, saying"it means much more to us to get it right than to be first." Samsung has made a big push to be viewed as an innovator, rather than a "fast follower." The Korean company hopes its Gear line of wearables will help with that effort, but the products have faced some criticism in the market for their design and functionality.

"I think you can see so many examples out in the marketplace where it's clear that the objective has been to be first," Cook said. "But customers at the end of the day don't care about that or that's not what they look for from Apple. They want great, insanely great, and that's what we want to deliver and so that's the way we look at it."

Samsung declined to comment.