New Hasselblad Camera

With its H5D-50MS Hasselblad  says its “raised the bar yet again” for capturing “super high-quality images.”

It’s not a 200-megapixel sensor in there however: the new camera uses the company’s multi-shot technology to combine 50-megapixel captures to take “still-life studio photography to mind-blowing moiré-free 200-megapixel resolution… to produce a quality that is hard to believe is possible.” (And let no one say Hasselblad can’t hyperbolize.)

Hasselblad adds that its “patented symmetrical multi-shot frame accurately positions the sensor with a sub-micron accuracy using piezo-electrical actuators, and can capture 6 shots with the sensor positioned accurately at a sequence of quadrants of the pixel…”

The medium-format 43.8 × 32.9mm sensor can take 1.5 frames per second, although long exposures can last 12 minutes. The high dynamic range is 14 stops.

Care to take a guess at the price? Nope, try doubling that. That’s closer. The H4D-200MS will cost you $45,000. And if you have a crappy old HD-50MS lying around, you can pay Hasselblad $10,000 to upgrade it for you.