Motorola Business Model

The business plan for Motorola under Lenovo is simple: More of the same.

The company has engineered a pretty remarkable turnaround over the last couple of years, focusing on just a handful of phone models mostly aimed at the low end of the market. Just this week it introduced a second-generation Moto E that offers a decent set of features for under $150.

And being bought hasn’t changed the outlook for Motorola, said President Rick Osterloh.

Motorola, he said, isn’t really looking too far afield for future products, focusing most of its experimentation around things for the wrist, things for the ear and software features it can bring to its phones. Tablets and other devices, he said, are probably best left to other parts of Lenovo.

“We’re definitely not interested in going in a million different directions,” Osterloh said in an interview at Mobile World Congress in Barcelona.

As for wearables, Osterloh said that the company does have models planned beyond last year’s Moto 360 watch.