Children aged five to 16 spend an average of six and a half hours a day in front of a screen compared with around three hours in 1995, according to market research firm Childwise.
Screen time is made up of time spent watching TV, playing games consoles, using a mobile, computer or tablet.
The Connected Kids report has collated data from 1995 to the present day to create a comprehensive picture of children’s media habits. It finds that teenaged girls now spend an average of seven-and-a-half- hours watching screens, compared with 3.5 hours of TV viewing in 1995.
Younger children fare slightly better – in 1995, five to 10-year-olds averaged around two-and-a-half-hours of TV. Fast-forward to 2014 and screen time has risen to four-and-a-half hours.
Children are also now multi-screening – using more than one device at the same time, for example, watching TV while surfing the Internet on a tablet or mobile so some of the screen time will be concurrent.
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