Wednesday, March 11, 2015

The New MacBook


Apple said its thinnest and lightest laptop just got skinnier, introducing a new MacBook with technologies that cram more features into a smaller case.

Apple said the new laptop will weigh 2 pounds (900 grams) and measure 13.1 millimeters in its slimmest dimension. It will have a 12-inch display, the company said Monday.

“We continue to innovate, we continue to lead the industry,” Chief Executive Officer Tim Cook said at a company event in San Francisco. “The definition of portability has changed led by iPhone and iPad. We challenged ourselves to reinvent the notebook.”

While the MacBook Air has set the standard for thin notebooks since Steve Jobs pulled it out of an envelope on stage in 2008, the personal-computer industry has rushed to catch up. They’re all trying to roll out devices that can win over consumers who’ve increasingly switched to smartphones and tablets to get online. Apple’s smallest laptop is now up against a variety of devices such as Samsung Electronics Co.’s Series 9 and Lenovo Group Ltd.’s Yoga notebooks.

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