Monday, May 4, 2015

Tablet Sales Continue to Fall

Worldwide tablet shipments fell year-over-year for the second consecutive quarter in the first quarter of 2015, according to a new report from IDC, while iPads remained the most popular devices in the category.

Overall shipments of tablets and 2-in-1 devices fell to 47.1 million in the quarter, a 5.9 percent decline from the same quarter a year ago according to preliminary research data, IDC said.

“The market slowdown that we witnessed last quarter is continuing to impact the tablet segment, but we see some growth areas that are starting to materialize,” said Jean Philippe Bouchard, IDC’s research director for tablets. “Cellular-enabled tablets are outgrowing the rest of the market, providing an additional revenue stream for OEMs and mobile operators.”

“In addition to driving higher usage than Wi-Fi-only tablets, cellular-enabled tablets also help position the segment as true mobile solutions rather than stay-at-home devices,” Bouchard added.

Apple still leads the overall market despite five consecutive quarters of negative annual shipment growth, IDC said. Apple shipped 12.6 million iPads in the first quarter, taking a 26.8 percent market share in volume, but falling 22.9 percent when compared to 1Q14.

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