The emergence of low-cost Android tablets is driving a dilution of Apple's dominant market share, according to research company Futuresource Consulting.
However, in spite of continued growth in shipment volume throughout the forecast period, Futuresource expects a slowing of retail value growth in the worldwide tablet market as consumer sales plateau in a saturated market and retail prices continue the steady decline that began in 2010.
B-to-B sales will become an increasingly significant driver of future demand, Futuresource said, particularly in developed markets. For emerging markets, any pent-up B-to-B demand will still be constrained by price.
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