Following record Thanksgiving and Black Friday online sales, Cyber Monday also set a new record in 2015: $3.07 billion, up 16 percent over last year. Furthermore, 26 percent of sales ($799 million) were made on mobile devices.
The latest numbers come from Adobe, which today released the final totals for Cyber Monday (Adobe says $3.07 billion is 3.2 percent higher than it predicted). The company’s figures are based on visits to 4,500 retail websites, including 80 percent of all online transactions from the top 100 U.S. retailers, through its Adobe Marketing Cloud.
As is always the case in the U.S., iOS beat out Android in mobile shopping this holiday season: $575 million of sales came via iOS, while $219 million came via Android devices. More specifically, the breakdown was as follows: $343 million spent via iPhone, $179 million via Android phones, $233 million spent via iPads, and $41 million via Android tablets.