According to a new report from GfK, 53 percent of homes with a pay-TV subscription say they use TVE services to get content on PCs, TVs and mobile devices. That’s up 10 percentage points since 2012.
Not surprisingly, mobile devices are mostly driving the growth. The percentage of respondents accessing network and service provider content via mobile websites or mobile applications has effectively doubled since 2012, while the use of smart TV apps has claimed a big chunk of the action since being pretty much non-existent in 2012.
Younger age groups (13-35 and 36-49) were two to four times more likely to use mobile and smart TV apps for watching than respondents in the 50-64 age group.
But as usage of TVE services grows, awareness of the term “TV Everywhere” has not. According to GfK, only 25 percent of the people it surveyed said they were familiar with the term.