Operators have been paying more attention to their 4K content delivery strategies this year, and if recent predictions of consumer behavior prove out, providers may need to pick up their UHD pace yet again. This holiday season could mark a bellwether moment for 4K TV sales as CED has reported here and here, and additional findings were released this week indicating that current interest in the technology is going well beyond early adopters. The new research also says that operators offering beefier speeds to their subscribers are primed for growth as attention to 4K streaming devices rises in addition to the TVs themselves.
The NPD Group’s “Connected Intelligence Home Entertainment Report, 2016” indicates steadily growing consumer interest in 4K with 38 percent of those surveyed for the research saying they are very or somewhat likely to use a 4K TV in the future. That marks an increase of five percentage points from just the first quarter of this year, according to NPD.