Wednesday, November 9, 2016

CES Turns 50

The 2017 CES—the 50th installment of the trade show—may be two months away, but the Consumer Technology Association (CTA) hasn’t wasted any time gearing up.

Several CES Unveiled events are already in the bag, with the CTA previewing the show in Prague, Paris and Los Angeles, with another set for New York Nov. 10 at the Metropolitan Pavilion. That half-day event has more than two dozen exhibitors—covering virtual reality, wearables, and smart home products—set to preview what they’ll have on hand in January in Las Vegas.

Speaking at the recent CES Unveiled event in Los Angeles, Karen Chupka, senior VP of CES and corporate business strategy for CTA, said more than 3,800 exhibitors and a record number of attendees are expected Jan. 5-8 in Las Vegas and shared that due to the sheer number of announcements expected from major consumer electronics companies, this year will see two media days, Jan. 3-4, instead of just one.

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