Tuesday, November 10, 2015

Apple iPad Sales

Apple's iPad sales are on the borderline of being immaterial to the company, but some analysts are betting that enterprise sales of the iPad Pro can turn the product line around.

The iPad Pro is available on Wednesday and the tablet with a 12.9-inch display is billed as a laptop replacement. Indeed, the iPad Pro may be more comparable to Microsoft's Surface than its smaller siblings.

What's unclear is whether the iPad Pro will be enough to juice sales overall. Apple CEO Tim Cook has been steadfast about the iPad's prospects. He cites consumer satisfaction, traction in the workplace and engagement. The upgrade cycle for the iPad is still being worked out.

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